On November 25, the banana brand Chiquita lit up Instagram with eye-catching yellow stories, offering a chance to win free tickets to Art Basel Miami Beach. The deal was simple: share your email address for a shot at a pair of one-day passes. The next day, the company posted a banana adorned with stickers reading “Proud Partner of Art Basel Miami Beach.” As the authors of Banana Craze, an award-winning digital humanities project on the banana monoculture in contemporary Latin American art, we were stunned. Chiquita’s raffle felt like a gimmick — a cruel joke.
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Juanita Solano es profesora del Departamento de Historia del Arte en la Universidad de los Andes y Blanca Serrano es directora de proyectos en el Institute for Studies on Latin American Art (ISLAA).
Ambas son co-autoras de La fiebre del banano/Banana Craze y doctoras en Historia del Arte por The Institute of Fine Arts, New York University.